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U.S. Magazine Industry - Statistics & Facts

The success of a magazine can be measured in a variety of ways such as circulation, digital replica circulation, revenue by platform, revenue, and annual growth. domino, an American home magazine, was the fastest growing magazine brand in the U.S. in 2016. Men’s magazine, Esquire, and women’s fashion magazine, Harper's Bazaar, were also among the list of fast growing magazine brands. ESPN The Magazine, a biweekly sports magazine published by the ESPN sports network, has the largest reach among popular magazines in the United States. People Magazine has the second largest reach in the country, followed by Forbes. These leading magazines are also strengthening their presence on digital platforms. ESPN The Magazine is also the magazine with largest online audience in the U.S, followed by Forbes in second place.

Audience of People magazine

Number of magazines in the United States from 2002 to 2016

Number of magazines launched in the United States in 2015, by category

Estimated aggregate revenue of U.S. periodical publishers from 2005 to 2015 (in million U.S. dollars)

Estimated revenue of periodical publishers in the United States from 2010 to 2015, by source (in billion U.S. dollars)

Periodical publishing revenue in the United States from 2010 to 2015, by media type (in million U.S. dollars)

Estimated expenses of U.S. periodical publishers from 2010 to 2015 (in billion U.S. dollars)

Revenue from magazine retail sales in United States in 2015 and 2016 (in billion U.S. dollars)

Magazine retail unit sales in the United States from 2014 to 2016 (in millions)

Revenues of selected magazine publishers in 2016 (in billion U.S. dollars)

Leading U.S. consumer magazines in 1st half 2017, by circulation (in millions)

Reach of popular magazines in the United States in December 2017 (in millions)

Most popular children's magazines in the United States as of October 2017, by circulation (in millions)

Subscription revenue of selected magazines in the United States in 2016 (in million U.S. dollars)

Fastest growing magazine brands in the United States in 2016

Number of unique online visitors to websites of select U.S. magazine brands in December 2017 (in millions)

Leading multiplatform print media websites in the United States in August 2016, based on market share of visits

Newsstand magazine unit sales in North America in 2015 and 2016, by category (in million units)

Estimated advertising revenue of periodical publishers in the United States from 2010 to 2015 (in billion U.S. dollars)

Leading print magazine advertisers in the United States in 2016, by spending (in million U.S. dollars)

Advertising revenue of the Meredith Corporation worldwide from 2014 to 2017, by magazine (1,000 U.S. dollars)

Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016

Magazine advertising effectiveness in the United States between July 2015 to June 2016, by position

Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017

Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)

Number of magazine readers in the United States from 2012 to 2016 (in millions)

Average annual expenditure on newspapers and magazines per consumer unit in the United States in 2016 (in U.S. dollars)*

Daily time spent reading magazines per capita in the United States from 2010 to 2018 (in minutes)

How often do you read print magazines?

How often do you read digital magazines?

In thinking about the last 30 days, how many print/digital magazine issues have you read?

Distribution of magazine media audiences in the United States from December 2014 to November 2017, by platform

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    • Number of magazine readers in the U.S. 2012-2016

      Magazines with largest audience in the U.S. 2017

      Number of magazines in the United States from 2002 to 2016

      Number of magazine launches and closures in North America 2008-2015

      Magazine retail unit sales in the U.S. 2014-2016

      Infographics on the topic

      Other studies on the topic

      Recommended searches related to Magazine Industry

      More interesting topics from the industry "Books & Publishing"

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      More interesting topics from the industry "Books & Publishing"

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    The Curious Case of the Unconventional Drummer

    The Curious Case of the Unconventional Drummer

    Give a kid a set of pots and pans, and what do they usually do? The natural instinct is to create different sounds, using hands, sticks or perhaps a spatula. Even if it sounds messy at first, great musicians are able to harness this idea of creating music from unconventional sources. Read on as Marietta, GA teacher Paul S. explains…

    Glenn Kotche, the drummer for the band Wilco, is a strong advocate of what he calls “sound possibilities”: a dump truck at a construction site, for instance, or acoustic sounds such as metal fruit bowls and strange cymbals. Whether recorded with a microphone or produced acoustically, Kotche keeps his ears open to the sounds of the world around us. For a great example of his thoughts, check out this YouTube clip:

    But even if you’re not a member of an internationally touring band doesn’t mean that you can’t take advantage of found sounds. I find that some of my favorite percussion instruments are those that I have stumbled upon by accident or created myself; a do-it-yourself attitude is all that is required! For example, I was in a Michael’s Craft Store a few years ago when I heard a box of steel sleigh bells calling my name. After spending a mere five bucks, I had new sounds with which to experiment. Since we percussionists don’t always need to be louder than an orchestra (“Sleigh Ride,” anyone?), I wanted to make a set of sleigh bells that were less resonant than the “traditional” sound. So I dug a hole and buried the bells underground for a few months. After I retrieved them, the dirt, moisture and oxidation had given the bells a sound unlike any I’d heard before. The rust had changed the steel and the bells now have a much drier jingle. From there, it was simple to mount them on a stick and use them in a live or recorded setting.

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    But why look further than your home? Never underestimate the power of pots and pans. Children have no reservations when banging on cookware with wooden spoons; don’t hesitate to experiment with your kitchen’s sounds. Just let your ears serve as your guide. I find that cast iron pot tops make incredible, long-sustaining bell sounds, similar to the bells of ride cymbals. Steel or copper bowls will sometimes produce beautiful sounds rich in overtones. It is possible to mount these objects on a regular cymbal stand using only a drill and a thick bit, but raiding your kitchen isn’t necessary. Go to a thrift store! Bring a pair of sticks with you and disregard the strange looks you receive. Once you’ve got some interesting sounds, try playing the objects with different implements. Drum sticks are great, but they’re not the only option. Why not use a whisk? Perhaps you could put a thick layer of tape on the butt end of your drumstick, or cut a super-ball in half and glue it to a thin wooden dowel. The possibilities are as infinite as your creativity. I encourage you to be curious as a drummer! Who knows what great sounds you will find if you listen closely?

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    Paul S. teaches drum, piano, music theory and percussion lessons to students of all ages in Marietta, GA. Paul’s specialties include classical, jazz and popular music styles. He joined the TakeLessons team in October 2012, with a Bachelor’s degree in Music Performance. Find out more about Paul, or search for a teacher near you!

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